dusty888 is a handmade fashion label based in Naarm/Melbourne that reworks secondhand materials into one-of-a-kind pieces.

End-to-End Brand Management

Photoshoot logistics: Location & model scouting, shoot organisation
Shooting: Professional DSLR images
Editing: Lightroom, Photoshop
Content Strategy: Planning and scripting strategic content
Content creation: Filming & editing short-form content, creating imagery for posts
Results: 180K views in June, 102K views in May
Physical: Designed and printed branding & packaging items
Digital: Maintained cohesive branding across social media & webstore
Shopify: Designed webstore layout, including home page, product page, collections page, etc

Business Cards

These business cards come with an interactive element that the customer can personalise with their own information. This makes customers feel a part of the community, and gives them a memorable souvenir that they’ll actually want to keep.

The QR code is scannable and leads directly to the brand’s Instagram page.

Thank You Cards

Inspired by vintage letters and motifs, the thank you cards are designed to evoke feelings of warmth and nostalgia in the customer. Vintage elements emphasise that the products are homemade and precious.