dusty888 is a handmade fashion label based in Naarm/Melbourne that reworks secondhand materials into one-of-a-kind pieces.
End-to-End
Brand Visual Management
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Branding: Logo design, brand style guide
Print: Business cards, thank you cards, packaging design
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Photoshoot logistics, location & model scouting, shoot organisation
Shooting & editing professional DSLR imagery
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Content Strategy: Planning and scripting strategic content
Content creation: Filming & editing short-form content, designing social media imagery
Results: 180K views in June, 102K views in May
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Custom Shopify web design, website maintenance & design updates
Business Cards
These business cards come with an interactive element that the customer can personalise with their own information. This makes customers feel a part of the community, and gives them a memorable souvenir that they’ll actually want to keep.
The QR code is scannable and leads directly to the brand’s Instagram page.
Thank You Cards
Inspired by vintage letters and motifs, the thank you cards are designed to evoke feelings of warmth and nostalgia in the customer. Vintage elements emphasise that the products are homemade and precious.
